OhMyHug is Elenita's project, conceived purely out of personal passion.
The brand is entirely focused on the creation of high quality handmade baby shoesmade exclusively out of soft leather.

When we were approached to redesign the brand’s identity it was made obvious that OhMyHug is a brand made out of love and care and that had to be reflected to the end result.

Uniting the brand’s initials in a combo shape of a heart and a hug, we ended up
with a logo that looks characteristically teddybear - like, while being distinctive enough against a multitude of brands that target babies and children . .

spoondesign is an independent design agency with an area
of expertise in brand creation, identity & packaging design.


Kassaveti 12, Kifisia
145 62, Athens, Greece