Nikas / Greek Cuisine
NIKAS is well-known for its commitment to providing quality food solutions to all, every day. Their latest proposition consists of a range of 14 classic and beloved ready-to eat Greek dishes. While designing the packs, for us it was important to capture the familiarity and warmth of these classic dishes without overdoing them with tradition visual cues. After all the dishes bridge past and present in a seamless way and this had to be captured.
Each pack features a realistic and mouth-watering picture of the dish placed at the center, allowing consumers to see exactly what they are getting. The surrounding color of the pack is inspired by the key color of each dish, creating an immediate connection between the food and the packaging.
Credits
Creative Director / Designer : Spyros Doukas
Photography & styling : Stelios Tzetzias / Michael Athanasiou
spoondesign is an independent design agency with an area
of expertise in brand creation, identity & packaging design.
