La p'tite olive is an upscale Extra Virgin Olive Oil brand developed exclusively for the French market, targeting parents valuing their children’s nutrition. The brand will be distributed exclusively through pharmacies in the organic or children’s’ nutrition sections. The inspiration for the brand comes from Greek village life, the childhood memories and the sweet imagery that come along. The humble scale of things, the innocence and, above all, the pure flavours that we still crave are driving the brand’s visual language. The young girl who care-freely collects the olives from the tree acts as the brand ambassador- an image so warmly familiar, and so full of rich emotions.